Studio Felt

A new name, a new city, a new studio all her own. Returning to Italy and opening her ceramics studio in Florence, Francesca felt the need for a visual identity that truly told who she is and the value of her work.

The goal was to create an essential, contemporary brand identity, able to convey calm, lightness and authenticity, leaving room for the real protagonist: the material and the creative gesture.

The logo is born from the meeting of two worlds: on one side the cleanliness and precision of design, on the other the spontaneity of the handmade. A combination that perfectly tells her approach to ceramics, where every object slowly takes shape, modeled with care and destined to be one of a kind.