PaNìc

The scent of warm bread, the care for raw ingredients, the gestures of tradition… but with a fresh, contemporary soul.

For Panìc – artisan bakery I created a complete brand identity: from building the logo in its various formats to designing all the coordinated materials, including the color palette, packaging, stickers, window decals, business cards and original illustrations for the t-shirts.

A project designed to give shape to a bakery that looks to tradition without standing still in the past.